01Positioning
One line that says who it's for and why it's different — the sentence everything else hangs off.
the wedge
Opening Day does one thing and does it well: it takes the app you just shipped and hands you the whole launch, built for your app specifically. About ten minutes, start to finish.
No dashboard to learn. You answer one question — the positioning — and the rest writes itself in front of you.
A landing page, an App Store link, a repo, or just a description. Whatever you've got.
It figures out what your app does and who it's for — the part you're too close to see clearly.
It hands you one sharp statement and two alternates. You confirm or edit. Nothing else runs until you do.
Copy, then the launch plan, then the posts, then where to go — each landing on screen as it's written.
Everything lands in a board. One boring task at a time, in order, until it's done.
the first pour
The positioning shows up in seconds. You’ll read it and think: that’s my app. That’s the moment — the rest is just the work, done.
We never promise virality. We promise the boring work done well, and a plan you can actually follow.
All written for your app, all editable, all seeded into the tracker.
One line that says who it's for and why it's different — the sentence everything else hangs off.
Headlines, descriptions, the app-store listing. Written for your app, ready to paste.
A real schedule from ship day through the first month. What to do, and the day to do it.
A month of drafts in your voice, across the places that fit your app. Edit and go.
A ranked list of real places to post — directories, communities, launch sites. Links checked, never guessed.
All of it seeded into a board you actually work through, so the plan turns into done.
You already did the forty hours. Give the selling half twenty minutes and see what comes back.